Find out what is holding your product back

We conduct UX audit services that identify the usability issues, friction points, and missed opportunities that are costing your product users, conversions, and growth. Clear findings. Prioritised recommendations. Actionable roadmap.

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One of Ireland's first companies to achieve ISO 42001:2023 certification, the globally recognised AI governance standard.

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You cannot fix what you cannot see

A UX audit is a systematic, expert-led evaluation of your digital product against established usability principles, user experience best practices, and your specific business and user goals. It reveals the usability issues, experience gaps, and design inconsistencies that are frustrating your users, increasing support costs, reducing conversions, and driving churn, many of which are invisible without a trained eye and a structured evaluation process.

At Square Root Solutions, our UX review services go beyond surface-level heuristic evaluation, whether through a website UX audit or an app UX audit. We combine expert analysis, behavioural data review, accessibility assessment, and AI-powered experience analysis to give you the most comprehensive picture of your product's experience quality available. Every finding is prioritised by severity and business impact, and every recommendation is practical, specific, and actionable.

What we audit

From comprehensive end-to-end UX audits to focused reviews of specific product areas, our usability audit services deliver the level of scrutiny your product needs.

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A thorough end-to-end evaluation of your entire digital product against established usability heuristics, UX best practices, and your specific user and business goals, delivering a prioritised roadmap of improvements.

Expert evaluation of your product against Nielsen's ten usability heuristics and other established UX principles, identifying usability violations and design inconsistencies across every screen and interaction.

A focused audit of your conversion-critical user journeys, identifying the specific friction points, trust barriers, and design issues that are preventing users from completing key actions and reducing your conversion rates.

A comprehensive accessibility audit against WCAG 2.2 standards and European Accessibility Act requirements, identifying accessibility barriers and delivering a clear remediation roadmap.

A specialist review of AI-powered product features and interfaces, evaluating how effectively your product communicates AI capabilities, manages user expectations, handles errors, and maintains user trust.

A focused audit of your mobile product experience across iOS and Android, evaluating touch interactions, navigation patterns, performance, and platform-specific UX conventions.

What you will learn from a UX audit

A comprehensive user experience audit gives your team answers to the questions that matter most about your product experience.

Where users are struggling

A UX audit identifies the specific screens, interactions, and user journeys where users encounter confusion, friction, or failure, giving your team a precise map of the usability issues that need to be addressed.

Why users are dropping off

By combining expert evaluation with behavioural data analysis, a UX audit reveals the specific reasons users are abandoning key journeys, including unclear calls to action, trust barriers, cognitive overload, and navigation failures.

What is damaging your conversion rates

A focused conversion audit identifies the design, copy, and interaction issues that are preventing users from completing purchases, sign-ups, enquiries, and other conversion-critical actions across your product.

Where your biggest opportunities are

Beyond identifying problems, a UX audit reveals the opportunities to significantly improve user satisfaction, engagement, and business outcomes that your current product is leaving on the table.

UX audits across every sector

We conduct product UX review and UX audits for established Irish businesses and startups across a wide range of industries.

EdTech

FinTech

HealthTech

E-commerce

B2B & Supply Chain

Government and
Public Sector

GreenTech and
Sustainability

SportsTech

Real Estate

Hardware & IoT

Wellness

Social Impact and
Community

Why established Irish businesses choose Square Root Solutions for UX audits

Deep UX expertise, AI-augmented analysis, and a decade of product design and delivery experience.

Beyond heuristics

We go beyond standard heuristic evaluation to combine expert UX analysis with behavioural data review, accessibility assessment, and AI-powered experience analysis, giving you the most comprehensive audit available. UX review is informed by 10+ years of digital product delivery, not just theoretical frameworks.

Business impact prioritisation

Every finding in our audit reports is prioritised by both severity of usability impact and potential business value, ensuring your team focuses remediation effort where it will make the greatest difference to user experience and business outcomes. Audit scope is centred on the product's highest-value journeys, with recommendations ranked by user impact and implementation effort.

Practical, actionable recommendations

We do not produce audit reports full of vague observations and generic best practice advice. Every recommendation we make is specific, practical, and actionable, with clear guidance on what to change and why. User friction is recorded at the exact interaction point, and interface findings are connected to underlying workflow problems.

Design and engineering continuity

Our audit recommendations are informed by a deep understanding of design and engineering constraints, ensuring every suggestion is practically implementable rather than theoretically ideal but technically impossible. Content and interaction logic are reviewed together, so recommendations account for the full experience, not isolated screens.

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Our UX audit process

A structured, multi-layered approach that delivers a complete picture of your product experience quality.

Scoping and goal alignment

We begin by understanding your business goals, user goals, known product issues, and audit priorities, ensuring our evaluation focuses on the areas and journeys that matter most to your business and your users.

Expert heuristic evaluation

Our UX experts evaluate your product systematically against established usability heuristics, UX best practices, and platform-specific conventions, documenting every issue found with its location, description, severity, and recommended fix.

Behavioural data analysis

We analyse your analytics data, session recordings, heatmaps, and user feedback to enrich our expert evaluation with quantitative evidence of where and how users are struggling, adding statistical weight to our findings.

Accessibility and AI experience review

We conduct a targeted accessibility review against WCAG 2.2 standards and, where relevant, a specialist review of your AI-powered features and interfaces, evaluating transparency, error handling, and user trust.

Report, roadmap, and presentation

We compile all findings into a comprehensive audit report with every issue documented, severity rated, and prioritised by business impact, accompanied by a practical remediation roadmap and a presentation walkthrough for your team.

Tools and technologies we use

The most comprehensive set of UX audit tools for expert evaluation, behavioural analysis, and accessibility assessment.

Built at scale, trusted globally

Over a decade of delivering AI and software products for established Irish businesses. Every number represents a real client, a real product, and a real outcome.

10+

Years of
Experience

125M+

Platform
Users Served

350+

Projects
Delivered

150+

Engineers on
Our Team

45+

AI Solutions
Deployed

Find the Friction. Improve the Experience.

Discover how a structured UX audit can uncover usability issues, simplify user journeys and give your team a clear, prioritised roadmap for improving an existing digital product.

E-commerce

Improving Conversion Across an E-commerce Journey

The Problem:

An established online retailer was seeing high drop-off between product discovery and checkout. Customers struggled with filtering, product information, account creation and parts of the checkout process, but the business had no clear understanding of where the biggest usability issues were.

Our Solution:

We conducted a UX audit across the key shopping journey, reviewing information architecture, navigation, product discovery, forms, checkout and mobile usability. We combined heuristic evaluation with behavioural data to identify friction points and prioritised recommendations based on user impact and business value.

The Result:

Major friction points identified across the shopping journey
Checkout and navigation issues prioritised for remediation
Clear UX improvement roadmap created
Product teams gained actionable recommendations for improving conversion

B2B

Simplifying a Complex Enterprise Dashboard

The Problem:

A business management platform had grown over several years, leaving users with increasingly complex dashboards, inconsistent navigation and overlapping workflows. New users struggled to understand where to start, while experienced users spent unnecessary time navigating between screens.

Our Solution:

We reviewed the existing product using heuristic evaluation, task-flow analysis and information architecture review. We identified usability inconsistencies, unnecessary steps and navigation problems, then redesigned the highest-impact journeys and created recommendations for a more consistent design system.

The Result:

Key user journeys reduced in complexity
Navigation and information hierarchy improved
Inconsistent interface patterns identified and prioritised
Clear roadmap created for phased UX improvements

HealthTech

Making a Healthcare Platform Easier to Use

The Problem:

A healthcare platform had been developed around complex clinical workflows, but users found some tasks difficult to complete efficiently. Staff needed to navigate multiple screens to find information, while patients faced unnecessary friction during registration and appointment-related journeys.

Our Solution:

We conducted a comprehensive UX review covering patient and staff journeys, navigation, forms, content hierarchy and accessibility. We identified usability barriers, mapped critical journeys and provided practical design recommendations focused on reducing cognitive load and simplifying high-priority tasks.

The Result:

Critical patient and staff journeys mapped and reviewed
Usability barriers identified across key workflows
Accessibility and interaction issues prioritised
Actionable UX roadmap created for future improvements

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CEO, Barrister365

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Co-Founder, Fostering Connect

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Co-Founder, Acuru (formerly Examfly)

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Managing Director, Centric Pensions Limited

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Founder & Lead Consultant, Meantóir

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IT Coordinator, Greenhills Community College

Frequently Asked Questions

A UX audit is a systematic, expert-led evaluation of a digital product against established usability principles, UX best practices, and specific user and business goals. It identifies usability issues, experience gaps, and design inconsistencies that are negatively affecting user satisfaction, conversion, and retention.

A UX audit is an expert-led evaluation conducted by UX professionals without user involvement. Usability testing involves real users completing tasks with your product while researchers observe and record their behaviour. Both are valuable and complementary. A UX audit is faster and more cost-effective for an initial assessment, while usability testing provides direct evidence of real user behaviour.

A focused UX audit of a specific product area or user journey typically takes 1 to 2 weeks. A comprehensive end-to-end audit of a large digital product typically takes 3 to 4 weeks from scoping through to final report delivery.

Our UX audit reports include a complete inventory of usability issues found, with each issue documented by location, description, severity rating, supporting evidence, and specific recommendation. Every report also includes a prioritised remediation roadmap that helps your team sequence improvement work by business impact and implementation effort.

Yes. We conduct UX audits across web, iOS, Android, and tablet products, evaluating each against the relevant platform-specific UX conventions and usability principles as well as universal usability heuristics.

Absolutely. Many of our UX audit engagements lead directly into redesign and development work where we implement the recommendations ourselves. We offer end-to-end support from audit through to redesign, development handoff, and post-launch validation.