Design decisions that drive business outcomes

We help established Irish businesses and startups define, align, and execute a UX strategy that connects user needs to business goals, backed by UX research services covering product vision, design principles, roadmaps, and research frameworks. This gives your team the strategic foundation to design products that grow.

Define your UX strategy

One of Ireland's first companies to achieve ISO 42001:2023 certification, the globally recognised AI governance standard.

ISO 27001:2022 certified company, the internationally recognised information security management standard.

Great design starts with the right strategy

UX strategy is the bridge between business objectives and user experience design. It defines why you are designing, who you are designing for, what success looks like, and how every design decision connects back to measurable business outcomes. Without a clear UX strategy, even the most talented design teams build beautiful products that miss the mark.

At Square Root Solutions, our user research services help established Irish businesses and startups develop robust UX strategies that align stakeholders, guide design teams, prioritise investment, and ensure every pixel serves a purpose. Whether you are launching a new product, scaling an existing platform, or transforming a legacy system, a strong UX strategy is the foundation that makes everything else work.

What we deliver

From product vision to design principles and research frameworks, our product research services deliver the strategic tools your team needs to design with confidence and purpose.

Product vision & design principles

Defining the long-term product vision and the core design principles that will guide every design decision across your product, ensuring consistency, alignment, and purpose at every stage of development.

UX research strategy and planning

Designing a research strategy that ensures your team is always learning from the right users, at the right time, using the right methods, to inform design decisions with genuine user insight.

Design thinking workshops

Facilitating structured design thinking workshops that align stakeholders, surface user insights, generate ideas, and build shared ownership of the product vision and design direction.

UX roadmap development

Building a prioritised UX roadmap that connects user needs and business goals to a clear sequence of design investments, giving your team a strategic plan for improving the user experience over time.

Information architecture and content strategy

Defining the structural foundations of your product, how content is organised, labelled, and navigated, ensuring users can always find what they need quickly and intuitively.

AI-powered UX strategy

Integrating AI and data science into your UX strategy to enable continuous user insight generation, personalisation strategy, and evidence-based design decision-making at scale.

The cost of designing without a strategy

Organisations that invest in user experience research and UX strategy before design and development consistently outperform those that do not.

Reduced rework and waste

Products built without a clear UX strategy are far more likely to require costly redesigns after launch. A strong UX strategy aligns teams before development begins, reducing wasted effort and expensive late-stage changes.

Faster, more confident decisions

A clear UX strategy gives design teams a framework for making decisions quickly and confidently without needing to escalate every choice for stakeholder approval, accelerating the pace of design and development.

Better product market fit

UX strategy grounds product decisions in deep user research and business analysis, dramatically increasing the likelihood that what you build will resonate with users and succeed in the market.

Measurable design outcomes

A UX strategy defines what success looks like in measurable terms, giving your organisation the ability to track the business impact of design investments and continuously improve the product experience based on evidence.

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UX strategy across every sector

We deliver customer research services and UX strategy for established Irish businesses and startups across a wide range of industries.

EdTech

FinTech

HealthTech

E-commerce

B2B & Supply Chain

Government and
Public Sector

GreenTech and
Sustainability

SportsTech

Real Estate

Hardware & IoT

Wellness

Social Impact and
Community

Why established Irish businesses choose Square Root Solutions for UX strategy

Strategic design thinking, deep AI expertise, and a decade of product delivery experience.

Business-led design thinking

We approach UX strategy from a business outcomes perspective, connecting every design recommendation to a measurable business goal rather than aesthetic preference. Research questions are tied to a defined product uncertainty.

AI-augmented strategy

As one of Ireland's first ISO 42001 certified AI companies, we bring AI-powered research and analytics to our UX strategy work, enabling faster insight generation and data-driven prioritisation. UX research is connected directly to product delivery.

Cross-functional facilitation

We facilitate complex, multi-stakeholder design strategy processes, building shared ownership across product, engineering, and leadership teams. Research methods are matched to the type of evidence required, and observed behaviour is separated from user opinion.

Strategy through to execution

We stay with you through design and development, ensuring your UX strategy translates faithfully into the product experience users encounter. Research output is converted into product action, with each study producing 10 decision-ready research artefacts.

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Our UX strategy process

A structured, evidence-based approach to usability research services, from discovery to strategic alignment.

1. Business and stakeholder alignment

We start by deeply understanding your business goals, competitive landscape, organisational constraints, and stakeholder priorities, ensuring the UX strategy we develop is grounded in commercial reality.

2. User research and insight synthesis

We conduct or review existing user research to build a deep, evidence-based understanding of your users, their needs, behaviours, mental models, and pain points across their entire journey with your product.

3.Strategic framework development

We develop the core UX strategy framework including product vision, design principles, user personas, experience principles, and success metrics that will guide design decisions across the organisation.

4.Roadmap and prioritisation

We translate the UX strategy into a prioritised roadmap of design investments, connecting user needs and business goals to a clear sequence of actions that your team can execute with confidence.

5.Alignment, socialisation, and governance

We present the UX strategy to stakeholders, facilitate alignment workshops, and establish the governance processes needed to ensure the strategy is maintained, evolved, and acted upon consistently across your organisation.

Tools and frameworks we use

The most effective tools for UX strategy development, research synthesis, and stakeholder alignment.

Built at scale, trusted globally

Over a decade of delivering AI and software products for established Irish businesses. Every number represents a real client, a real product, and a real outcome.

10+

Years of
Experience

125M+

Platform
Users Served

350+

Projects
Delivered

150+

Engineers on
Our Team

45+

AI Solutions
Deployed

Strategy That Turns User Needs Into Better Products

Explore how we use research, user journeys, information architecture and business goals to shape digital products that are easier to use, easier to scale and built around what users actually need.

Social & Community

We built iVIKING (NorseMap), an EU-funded heritage platform for University College Cork that helps capture and preserve Viking history through public participation.

The mobile app lets users submit Viking-related discoveries, earn rewards, and engage through badges and leaderboards, while the admin panel enables researchers to review submissions, manage archives, and support project reporting.

Read case study

EU-funded research platform led by University College Cork (UCC)

Automated moderation workflow with Omeka archive integration

15K+ downloads on Google Play and App Store

EdTech

We built MOSAIC, a child-led documentation platform that gives every child a digital e-storybook combining attendance, care records, learning stories, photos, and videos. Educators capture updates through a tablet app, while parents receive them instantly.

An admin panel manages services, rooms, permissions, and templates, replacing disconnected paper and digital systems.

Read case study

85+ schools onboarded in 5 months

5,000+ children supported

1,500+ parents onboard

Digital Wellness

We built Divine You, a mobile wellness platform that brings guided meditations, daily affirmations, mindfulness tools, and sleep support into one experience.

Users can track their progress and build healthier routines, while an admin dashboard enables content management, user insights, and engagement analytics to continuously improve the wellness journey.

Read case study

35% increase in user engagement

30% growth in returning users

40% reduction in stress levels

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“Square Root Solutions understood exactly what we needed for our AI-powered learning platform. The team delivered something our students and educators genuinely rely on.”

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“Square Root Solutions put me at ease from day one, clear communication, a brilliant project manager, and a team that treated our success as their own.”

Cathal D’Arcy (Founder & CEO, Bergo)

“Square Root Solutions brought both technical depth and genuine care to our platform. What they built gives our team real confidence in how it performs.”

Deirdre Lyons (Founder & CEO, Acuru)

“Square Root Solutions built a platform our students actually use every day. Reliable, easy to use, and exactly what we needed.”

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Our clients speak

Square Root took the time to understand our vision, built a clear technical roadmap, and communicated brilliantly throughout, our dedicated project manager was outstanding. The team treated Bergo's success as their own, and I couldn't recommend them more highly.

Cathal D'Arcy

Founder, BERGO - Specialist BER Assessment Software

Square Root Solutions delivered a stable, high-performing MVP with strong early user engagement. Following an agile approach throughout, the team was responsive, adaptable, and proactive in resolving issues and incorporating feedback. They excelled at translating complex ideas into intuitive user experiences that users loved from day one.

Anthony Kelly

Founder, Hitch Networking

Square Root Solutions delivered exactly what we needed with professionalism, clear communication, and exceptional responsiveness. Their ability to adapt quickly while maintaining high-quality delivery made the entire process seamless. We look forward to working with them again and recommend them without hesitation.

Louise Jones

CEO, Barrister365

Working with Square Root Solutions was a seamless experience. They successfully delivered our app across two platforms, earning positive feedback for its intuitive design while maintaining a transparent and well-organized development process. Their willingness to adapt to evolving requirements, coupled with deep technical expertise & strong product thinking, made them a trusted technology partner.

Niamh De Búrca

Founder, SproutPlans

Square Root Solutions delivered our custom platform with professionalism, clear communication, and a genuine commitment to our success. They consistently met milestones, responded quickly to feedback, and worked as an extension of our team. Their dedication to building the best possible product helped make our platform launch a success.

Conall Horgan

Founder, Talent Prospecting

Working with Square Root Solutions was a great experience. They delivered a beautifully designed mobile app, communicated openly about timelines, and consistently met key milestones. Their responsiveness, transparency, and commitment to quality made the entire development process smooth and collaborative.

Clare Gleeson

Co-Founder, Fostering Connect

Square Root Solutions went above and beyond to help us achieve our goals. They successfully maintained our web platform, delivered a high-quality mobile app on time and within budget, and remained highly responsive throughout the project. The team consistently kept their promises, met every milestone, and demonstrated a genuine commitment to our success, making them a trusted technology partner.

Deirdre Lyons

Co-Founder, Acuru (formerly Examfly)

Square Root Solutions delivered a high-quality app that exceeded our expectations and created new revenue opportunities for our business. Throughout the project, the team communicated clearly, delivered on time, and remained incredibly flexible as our vision evolved. Their willingness to adapt, refine, and ensure every detail was right made them an outstanding partner to work with.

Karl O Meara

Managing Director, Centric Pensions Limited

Square Root Solutions brought creativity, enthusiasm, and genuine passion to every stage of our project. They delivered intuitive apps that have been warmly received by educators for their ease of use and rich functionality, while also generating growing interest among parents. Their clear communication and collaborative approach kept everyone aligned, making the entire development process smooth and enjoyable.

Avril McMonagle

Founder & Lead Consultant, Meantóir

Square Root Solutions transformed our website into a modern, accessible platform that's easy for non-technical users to manage and seamlessly integrates with third-party systems. Their excellent communication, responsiveness, and commitment to meeting deadlines made the entire process effortless. The improvements have contributed to increased student enrolment and delivered lasting value to our organisation.

Tadhg Farrelly

IT Coordinator, Greenhills Community College

Frequently Asked Questions

UX strategy is the practice of defining the long-term vision, principles, priorities, and roadmap for the user experience of a digital product. It connects user needs to business goals, aligns design teams and stakeholders, and provides a strategic framework for making design decisions that drive measurable business outcomes.

Any organisation building or managing a digital product benefits from a clear UX strategy. It is particularly valuable for organisations launching new products, scaling existing platforms, undertaking digital transformation initiatives, or struggling with fragmented design decision-making and inconsistent user experiences across their product portfolio.

Yes. We facilitate design thinking workshops both in person and remotely using digital collaboration tools including Miro, FigJam, and MURAL, ensuring effective stakeholder engagement and alignment regardless of location.

UX design is the practice of creating specific interface designs, interactions, and experiences. UX strategy is the higher-level discipline that defines why you are designing, who you are designing for, what success looks like, and how design investments should be prioritised. Strategy comes before design and guides every design decision that follows.

A focused UX strategy engagement typically takes 4 to 8 weeks from initial discovery through to final strategy presentation and roadmap delivery, depending on the complexity of your product portfolio and the number of stakeholders involved.

Absolutely. We offer end-to-end UX strategy and design services, staying with you through the design, prototyping, testing, and development phases to ensure your UX strategy is translated faithfully into the product experience your users encounter.