linkedin ads

Build Products That Think, Learn,and Grow With Your Business.

Book a Free AI Workshop
ISO

One of Ireland's first companies to achieve ISO 42001:2023 certification, the globally recognised AI governance standard.

ISO

ISO 27001:2022 certified company, the internationally recognised information security management standard.

product idea

You've got a product idea, or an existing product that's falling behind. Maybe you've been thinking about it for months. Maybe you've already tried building it once and it didn't go the way you hoped.

The problem is rarely the idea. It's usually what happens between the idea and the finished product, the wrong technology choices, a development team that builds what you ask for rather than what you actually need, or AI bolted on as an afterthought instead of built in from the start.

We do it differently. At Square Root Solutions, AI Led Product Engineering means AI is part of the architecture from day one, not added in later to tick a box. Whether you're starting from a blank page or improving a product that's already live, we build things that work in the real world, for real users, and keep getting better over time.

We are an ISO 42001 certified AI partner, meaning every product we build meets the international standard for responsible, audited AI management. Your users, your data, and your reputation are in safe hands.

Built at scale, trusted globally

Over a decade of delivering AI and software products for established Irish businesses. Every number represents a real client, a real product, and a real outcome.

10+

Years of
Experience

125M+

Platform
Users Served

350+

Projects
Delivered

150+

Engineers on
Our Team

45+

AI Solutions
Deployed

You Have an Idea. Here's Why It Needs More Than a Development Team.

Most software development companies will take your brief and build exactly what you describe. That sounds fine until you realise the brief was missing something, the technology chosen doesn't scale, or the AI features were treated as a module to plug in rather than a foundation to build on.

idea

An AI-powered product isn't just a regular product with a chatbot added. The architecture is different. The data strategy is different. The way features are prioritised is different. And the way the product improves over time is completely different. That's what AI Led Product Engineering means. It's not a label we apply to projects. It's a way of building that puts intelligent, adaptive functionality at the core of everything, so your product doesn't just launch, it learns.

Start a conversation

How We Build AI-Powered Products

We follow a structured approach that keeps you informed and in control at every stage, without slowing things down.

ai powered products
01

Product Discovery

Before a single line of code is written, we spend time understanding what you're actually trying to build and why. Who are the users? What problem does this solve for them? What does success look like in 6 months, and in 3 years?

This isn't a tick-box exercise. It's where we catch the things that would cause problems later, unclear user journeys, conflicting feature priorities, technical assumptions that don't hold up, and address them before they cost time and money.

02

AI Strategy & Architecture Planning

This is what sets AI Led Product Engineering apart from standard development. Before we design the product, we define where AI creates the most value for your users and your business.

Which decisions should AI make automatically? Where does AI assist a human rather than replace them? What data does the product need to learn from, and how will that data be collected and managed responsibly? We design the architecture around those answers, not the other way around.

03

Prototype & Validate

We build a working prototype of the core product experience, just enough to put in front of real users or stakeholders and test the key assumptions. This stage exists to confirm we're building the right thing before we commit to building all of it.

04

Full Product Development

With the architecture defined and the prototype validated, we move into full development. Our engineering team builds in focused, iterative cycles, delivering working features on a regular cadence rather than disappearing for months and emerging with a finished product. You see progress throughout.

05

Testing, QualityAssurance, and Launch

Every feature is tested thoroughly before it ships, including the AI components, which go through additional validation to ensure they behave accurately and fairly across different user types and scenarios. We manage the launch process end to end.

06

Post-Launch Improvement

A product launch is not the end of the project. It's where the real learning begins. We monitor how users interact with the product, how the AI models are performing, and where the next improvements should focus. Your product gets better the more it's used.

What We Build

We work across two types of engagements, and many projects combine both.

ai powered products

New AI-Powered Products Built from Scratch

You have an idea for a product that doesn't exist yet, or not in the form you're imagining. We take it from concept through architecture, development, and launch, with AI built into the foundation.

ai added

AI Added to Existing Products

You have a product already live, but it's manual where it could be automated, slow where it could be instant, or generic where it could be personalised. We identify where AI creates the most value and integrate it cleanly into your existing architecture.

Workflow automation platforms

Intelligent document processing tools

AI-assisted decision support systems

Customer-facing recommendation and personalisation engines

Data dashboards with predictive analytics

AI-powered mobile and web applications

AI-powered mobile and web applications

Data dashboards with predictive analytics

Customer-facing recommendation and personalisation engines

AI-assisted decision support systems

Intelligent document processing tools

Workflow automation platforms

AI Products Built for Real-World Impact

From AI-native products built from scratch to intelligent capabilities added to existing platforms, explore how we turn complex ideas into products that users rely on and businesses can scale.

frekkel logo

Digital Wellness

We built Frekkel, an AI-powered skincare platform that uses image analysis to deliver personalized assessments, routines, and product recommendations.

It detects concerns like pigmentation, dryness, and acne, while features such as progress tracking, adaptive routines, and a CMS dashboard help create a more engaging, transparent, and personalized skincare experience for users.

Read case study
frekkel case study image
45% increase in routine adherence
82% of users reported improved skincare confidence
60% faster product match time
teachkloud logo

EdTech

We rebuilt TeachKloud’s legacy system into a robust Childcare Management Platform serving 300+ schools across Europe. The platform connects management, educator, and parent apps to streamline attendance, billing, compliance, communication, and payments. We also built Educator Pal, an AI planning assistant that generates curriculum-aligned lesson plans and policies across leading frameworks.

Read case study
teachkloud case study image
10M+ daily records created
2-4 hours saved daily per setting
60% reduction in paperwork
Onward logo

EdTech

We built OnWard, an AI-powered clinical training platform that helps medical students document and assess patient encounters. AI compares student questioning against diagnosis-specific criteria, providing instant feedback on strengths and gaps. Educator and admin portals enable performance tracking, content management, and patient allocation, with anonymous records supporting secure, privacy-conscious clinical training.

Read case study
Onward case study image
Real-time visibility into every student's clinical encounters
Scored feedback delivered in minutes, not after tutor review
Manual marking replaced by automated AI evaluation

What You Can Expect Working With Us

You'll never be left wondering what's happening with your project. From the first discovery call to the day your product goes live, and beyond, we keep communication straightforward and consistent.

ai meeting
01

You Stay in Control

We bring the technical expertise; you bring the business knowledge. Decisions are always made together, not handed to you after the fact.

02

You see Progress Regularly

We work in short development cycles, delivering working features throughout the build, not one big reveal at the end.

03

You Get Honest Advice

If something won't work the way you've imagined it, we'll tell you early and suggest a better approach. We'd rather have that conversation upfront than deliver something that misses the mark.

04

You're Not Left on Your Own After Launch

The product will evolve, the AI models will improve, and user needs will change. We build relationships that last beyond go-live.

Why Square Root for
AI Led Product Engineering

Understand Both Sides

We Understand Both Sides

We've spent over a decade building software and the last several years building AI into that software. We know where the two meet, and where they clash.

certified

We're ISO 42001 Certified

That means our approach to AI development meets internationally audited standards for safety, transparency, and responsible use. Not every development company can say that.

Outcomes over output

We have 150+ Engineers

Whatever your product needs, across mobile, web, data infrastructure, or AI modelling, the expertise is in-house.

like

We've Built for 125M+ Users

Scale doesn't faze us. Whether your product launches to 500 users or 5 million, we build it to handle growth from the start.

Get in touch

Share a few details about what you're building, and we'll take it from there.

icon We respond within 24 hours.
Your data stays private and GDPR-compliant.

Marah Curtin

“Frekkel's AI turned our vision into something real. Our users love the personalisation, the transparency, and the progress they can see and feel.”

Marah Curtin (Founder & CEO, Frekkel)

Wendy Oke

“They're not just an outsource development company, they became an extension of our team.”

Wendy Oke (CEO, TeachKloud)

Dr Jake Robinson

“Square Root Solutions understood exactly what we needed for our AI-powered learning platform. The team delivered something our students and educators genuinely rely on.”

Dr Jake Robinson
(Founder & CEO, OnWard Education)

Cathal D’Arcy

“Square Root Solutions put me at ease from day one, clear communication, a brilliant project manager, and a team that treated our success as their own.”

Cathal D’Arcy (Founder & CEO, Bergo)

Deirdre Lyons

“Square Root Solutions brought both technical depth and genuine care to our platform. What they built gives our team real confidence in how it performs.”

Deirdre Lyons (Founder & CEO, Acuru)

Aaron Keane

“Square Root Solutions built a platform our students actually use every day. Reliable, easy to use, and exactly what we needed.”

Aaron Keane (Founder, Leaving Cert Plus)

Our clients speak

question

Square Root took the time to understand our vision, built a clear technical roadmap, and communicated brilliantly throughout, our dedicated project manager was outstanding. The team treated Bergo's success as their own, and I couldn't recommend them more highly.

avatar

Cathal D'Arcy

Founder, BERGO - Specialist BER Assessment Software
question

Square Root Solutions delivered a stable, high-performing MVP with strong early user engagement. Following an agile approach throughout, the team was responsive, adaptable, and proactive in resolving issues and incorporating feedback. They excelled at translating complex ideas into intuitive user experiences that users loved from day one.

avatar

Anthony Kelly

Founder, Hitch Networking
question

Square Root Solutions delivered exactly what we needed with professionalism, clear communication, and exceptional responsiveness. Their ability to adapt quickly while maintaining high-quality delivery made the entire process seamless. We look forward to working with them again and recommend them without hesitation.

avatar

Louise Jones

CEO, Barrister365
question

Working with Square Root Solutions was a seamless experience. They successfully delivered our app across two platforms, earning positive feedback for its intuitive design while maintaining a transparent and well-organized development process. Their willingness to adapt to evolving requirements, coupled with deep technical expertise & strong product thinking, made them a trusted technology partner.

avatar

Niamh De Búrca

Founder, SproutPlans
question

Square Root Solutions delivered our custom platform with professionalism, clear communication, and a genuine commitment to our success. They consistently met milestones, responded quickly to feedback, and worked as an extension of our team. Their dedication to building the best possible product helped make our platform launch a success.

avatar

Conall Horgan

Founder, Talent Prospecting
question

Working with Square Root Solutions was a great experience. They delivered a beautifully designed mobile app, communicated openly about timelines, and consistently met key milestones. Their responsiveness, transparency, and commitment to quality made the entire development process smooth and collaborative.

avatar

Clare Gleeson

Co-Founder, Fostering Connect
question

Square Root Solutions went above and beyond to help us achieve our goals. They successfully maintained our web platform, delivered a high-quality mobile app on time and within budget, and remained highly responsive throughout the project. The team consistently kept their promises, met every milestone, and demonstrated a genuine commitment to our success, making them a trusted technology partner.

avatar

Deirdre Lyons

Co-Founder, Acuru (formerly Examfly)
question

Square Root Solutions delivered a high-quality app that exceeded our expectations and created new revenue opportunities for our business. Throughout the project, the team communicated clearly, delivered on time, and remained incredibly flexible as our vision evolved. Their willingness to adapt, refine, and ensure every detail was right made them an outstanding partner to work with.

avatar

Karl O Meara

Managing Director, Centric Pensions Limited
question

Square Root Solutions brought creativity, enthusiasm, and genuine passion to every stage of our project. They delivered intuitive apps that have been warmly received by educators for their ease of use and rich functionality, while also generating growing interest among parents. Their clear communication and collaborative approach kept everyone aligned, making the entire development process smooth and enjoyable.

avatar

Avril McMonagle

Founder & Lead Consultant, Meantóir
question

Square Root Solutions transformed our website into a modern, accessible platform that's easy for non-technical users to manage and seamlessly integrates with third-party systems. Their excellent communication, responsiveness, and commitment to meeting deadlines made the entire process effortless. The improvements have contributed to increased student enrolment and delivered lasting value to our organisation.

avatar

Tadhg Farrelly

IT Coordinator, Greenhills Community College

Frequently Asked Questions

Read answers to some frequently asked questions to learn more about our artificial intelligence and machine learning services.

Not at all. Most of our clients are business owners or product owners, not engineers. We translate the technical side into plain language throughout the project so you can make informed decisions without needing to understand the code.

Yes. We regularly collaborate with in-house teams, either leading the AI engineering workstream or working alongside existing developers on specific parts of a product.

As an ISO 42001 certified company, we follow a structured framework for responsible AI development covering data privacy, model transparency, and risk management. We'll walk you through exactly how this applies to your product during the discovery phase.

It depends heavily on the scope. A focused MVP (minimum viable product) with core AI features typically takes 3 to 5 months. More complex platforms take longer. We'll give you a realistic timeline after the discovery phase, not a guess upfront.

Product ideas almost always evolve during development, and that's healthy. Our iterative approach is designed to accommodate changes without derailing the entire project. We review priorities regularly and adjust the roadmap as needed.